UST Global, a leading digital transformation solutions company, has been recognized as a market leader in digital business transformation services by Information Services Group (ISG), a leading global technology research and advisory firm.

According to the ISG Provider Lens™ Digital Business Transformation Report for 2019, UST Global was among the leading U.S. providers in Digital Transformational Platforms (PaaS), Digital Continuous Delivery – Increasing Enterprise Agility, and Blockchain as a Service, and was named a “Rising Star” in the PaaS quadrant among global and UK providers. UST Global also was recognized as a global and UK “Product Challenger” in Digital Product Creation and Customization and a “Market Challenger” in Blockchain as a Service, and a U.S. “Product Challenger” in Enabling the Digital Customer Journey.

While digital transformation has been one of the hottest topics of discussion among enterprises, consultancies, research companies and academics for a decade, it is inherently difficult to understand fully in terms of scope, breadth of reach and potential impacts across the enterprise. Digital transformation comprises many technological topics, business coverage areas, organizational functions and business processes. As organizations analyze these digital transformational, the overall Internet of Things (IoT) and information and communication technology (ICT)-enabled world is increasingly evolving, causing exponential change. Enterprises are by necessity evaluating means to increase their competitiveness.

A customer journey comprises the individual cycles clients experience before and during the decision-making process while buying or using a product or service, and their product or service experience after making the purchase. Digital technologies can be used to allow for a completely new customer experience. This category comprises agencies and service providers that have specialized in developing comprehensive portfolios of digital go-to-market and business strategies, brand communications, creative service, design and experience offerings. The providers are not limited to their own underlying technology and solutions, ensuring an integrated strategy to roadmap the digital customer journey offering to the enterprise client.

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